talkshop

Just 2 weeks back, SHEN organized another In Conversation, this time we met up with Mr. Vincent Choo from Yum! Who runs the restaurants, KFC, Taco Bell and Pizza Hut in China. He is their Business Development Director, aimed at bringing these delicacies into the Chinese market.

In most cases, SHEN liaises with Singaporeans with regards to such In Conversations. Mr. Choo is slightly different in that he is a Malaysian. Nevertheless, it does not make the discussion any less exciting.

He spoked about the natural difficulties everyone faces while working in China and it takes more than just management skills and ideas to make things run in China. As he has mentioned, the local Chinese are less receptive to such methods.

Taco Bell in China is segmented to the upper class and its food is highly priced in te F&B industry. Given that Mexican cuisine is not something all Chinese might enjoy, it is more viable to run it as a foreign food restaurant. Otherwise going for high volume and affordable sales like any fast food restaurant would be unwise.

A topic like that rings dearly in everyone’s heart given our daily interactions with the locals. Even I myself am baffled by how I can engage them since I work in the service industry.